BLOG04 Nov 20255 min read

What a Physical Business Taught Me About Software

Cleaning sneakers exposed every weakness in how I thought about systems. Software lets you hide. Operations does not.

Software forgives a bad process for a long time. Physical work does not — a missing step shows up on the shelf, in the hands of a customer.

KleenKicks made me write procedures before I wrote code.

Repeatability is the product

Customers do not buy the best result you ever produced. They buy the one you can produce again.

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